Nothing goes on your site until you press the button
The longest step in our factory is the step where nothing happens, and that is deliberate.
Most automation is sold on what happens by itself. With us, the step that matters most is the one where nothing happens.
A piece gets written, passes the gate, and lands in your portal with a single label: waiting for your approval. There it stays. A day, a week, until you feel like it. There is no timer that pushes it through anyway, and there is no setting to skip the step.
Why that is not laziness on our part
Approving is not a button here but an act with consequences: text appears on your site, under your name, about your trade. Whoever sets that in motion should be a person who has read it.
There is a practical side too. You know things the material does not contain. That a supplier changes next month. That one particular phrasing led to an argument with a customer last year. That the piece happens to cover a project that is not public yet. No check on our side finds that, and you see it in ten seconds.
What you see before you press
The piece as it will be, and beside it what it rests on. Every claim carries a number, and behind that number is the passage from your own material it came from. So you read not only what it says but why it says it.
What you can do: approve, edit, or send it back with a note. That last one is not a rejection but the normal course of things; a piece that comes back with “this is correct but we phrase it differently” makes the next piece better.
It all goes into the log
Who did what, and when, sits on its own page, for you and for us. When a piece came in, who approved it, when it was published, and whether that worked. Things are only ever added; nothing is ever removed.
That looks excessive for a blog. It stops looking excessive on the day someone asks who approved this, which is exactly the day nobody remembers precisely.
And the regulation
The EU AI Act asks for transparency around AI-generated text, with an exemption where a human has reviewed it and someone holds editorial responsibility. We are not lawyers and this is not advice. But it is striking how neatly that exemption coincides with what you want anyway: nothing about your trade on your site that no one on your side has looked at.
That is why our own pieces state who wrote them and whether they were reviewed. If we ask that of a customer, it should be visible on our own work too.
Frequently asked questions
Can it publish automatically instead?
No, and that is not a setting hidden somewhere. Publishing is done by a person on your side pressing approve. What is automatic is everything before that: the writing, the sourcing, and the preparing.
What if I don't look for a week?
Then the piece sits there and nothing happens. Nothing is pushed through and nothing is lost. You do get a reminder, because a piece left sitting is usually a piece someone forgot rather than a piece someone rejected.
Can I edit the piece before approving it?
Yes. You can change the text in the portal and then approve it. What you change goes into the log, so it stays visible later which parts came from you and which from us.
Do I have to state that it was written with AI?
That depends on what you publish and where, and we are not lawyers. The AI Act targets text that informs the public on matters of public interest, and provides an exemption where a human has reviewed it and someone holds editorial responsibility. Independently of that we would simply say so: it costs nothing and it is the honest answer to a question you will get eventually.