What we run into

Short pieces about things we ran into at clients and on our own site. Not a listicle; things we actually measured.

1. 22 August 2026A claim without a source does not get inWhy the pieces we deliver are shorter than they could have been, and why that is exactly the point.
2. 22 August 2026Everything works and nobody cameThe most expensive failure is the one that does not report itself. A story about ourselves.
3. 22 August 2026Nothing goes on your site until you press the buttonThe longest step in our factory is the step where nothing happens, and that is deliberate.
4. 22 August 2026Sent is not the same as publishedFour ways an integration reports success while there is nothing on the page.
5. 22 August 2026The mistake you only see in month fourEvery piece eats material. A factory running on a source set that does not grow will start repeating itself.
6. 22 August 2026The same site on two addresses, and so half of it twiceWhat happens when you change your name and the old domain keeps running, and how to check it in five minutes.
7. 21 August 2026What a search engine and a language model can read from your siteThree things that decide whether you are found, and you can check all three yourself in ten minutes.